--- title: Qando | Blogs | Category Management description: Category Management | Blogs --- [![Qando logo](https://www.qando.nl/hs-fs/hubfs/QANDO%20logo%20FC%20LC%20TAGLINE%20zonder%20achtergrond.gif?width=4501&height=1740&name=QANDO%20logo%20FC%20LC%20TAGLINE%20zonder%20achtergrond.gif "Qando logo")](https://www.qando.nl/en/) [![Contact](https://no-cache.hubspot.com/cta/default/2957690/2e3f7550-fc5c-4ca3-b344-284549a81ec5.png)](https://cta-redirect.hubspot.com/cta/redirect/2957690/2e3f7550-fc5c-4ca3-b344-284549a81ec5) ![Qando Kantoor Vught juni 201712399.jpg](https://www.qando.nl/hs-fs/hubfs/Fotos%20team%20klein/Qando%20Kantoor%20Vught%20juni%20201712399.jpg?width=1620&name=Qando%20Kantoor%20Vught%20juni%20201712399.jpg "Qando Kantoor Vught juni 201712399.jpg") # Blogs ## [Qando develops Strategic Category Management approach: Category management 2.0](https://www.qando.nl/en/blogs/qando-strategic-category-methodology) By [Jos Doensen](https://www.qando.nl/en/blogs/author/jos-doensen) on 08-Apr-2019 10:29:37 [![](https://www.qando.nl/hubfs/hand-3190204_1920.jpg) ](https://www.qando.nl/en/blogs/qando-strategic-category-methodology) *[Klik hier voor de Nederlandse versie](https://www.qando.nl/nieuws/qando-strategic-category-methodiek)* Strategic Category Management as a tool or methodology was introduced years ago in Retail and B2C-markets, as a mean to generate more efficiency for a product or in a product group. In Category Management in Retail- and B2C markets, the specialisms purchasing, sales, marketing, store formulas and logistics work together to create ‘winners’ on the store shelves.  The term ‘Category manager’ instead of ‘Purchaser’ for a product or product group is also emerging in the B2B-markets, with the aim to indicate that a purchaser specializes in a product or product group to contribute to the full extend to company- and procurement goals. The difference with the B2C-markt, however, is that the B2B-category manager will interfere less / not with marketing and sales, because this person usually does not purchase finished products. 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